Marketing is never an option. Effective marketing is required during and even after this pandemic for your business success. Strategic marketing not only increases sales, it helps to target the right audience and makes your brand become more visible to existing and potential clients. How can this be achieved?
To promote your business visibility especially during this pandemic: – Engage your audience with useful contents via their most preferred social media channels e.g. Facebook, Instagram, twitter etc. boost your paid ads. Own a user friendly website. Learn from your competitors on how to improve your business. Build your online presence and regularly update your products and services. Never stop communicating to your clients. Send personalized text and emails to existing and potential clients. Encourage your loyal clients to share their experiences about your brand. Offer free webinar. Stay positive and keep hope alive.
No doubt so many businesses have hit the rock bottom during this pandemic, same way others have recorded great profit. Whatever the case may be, never lose focus. If the present pandemic is to determine your business pace, let it be positively.
Source: Doron Vermaati”15 Customer retention strategies for any small business.”2nd October, 2015.
STAY SAFE!