Brand standards ensure that the use of logos, colours, typography, and imagery remains the same across all touchpoints. All brands must have guidelines i.e. set of rules that define the overall look and feel of your brand.
Maintaining your brand standard involves the rules and guidelines that define how your brand is presented visually and verbally across all communication channels. How do you maintain brand standards? These tips below can help enforce a strong brand standards system.
- Define your brand identity.
- Include your brand’s logo.
- Establish your brand’s colour palette.
- Determine typography.
- Establish brand tone and voice.
- Set imagery guidelines.
- Educate stakeholders on how to maintain your brand standards:
Your brand identity is what makes it easier for customers to recognize and remember your brand. Maintaining your brand standards can improve the quality of your products /services, reduce variability in products or services, and keep the quality consistent.
Source: Maciej Woźniczko. How to Maintain Brand Consistency and Uniformity in your Products. 23rd June, 2023.