Ever wondered why some of your customers never visited your business again? The following points could help you figure out what you’ve been doing wrongly.
- CONFUSING / POOR COMMUNICATION: –Confusing communication gives out the wrong message, and can be a turn off to customers and potential customers. All communications via, email, social media, phone calls or in-person enquiries should be professional and free of ambiguity.
- IGNORING YOUR EXISTING CUSTOMERS: – People tend to overlook existing customer while trying to hook new ones. Your existing customers are also important to you. To retain their loyalty, treat them well! If you are offering incentives to new customers, please do same to your old customers.
- POOR FOLLOW-UP:- Inadequate follow-up on clients weakens your relationship with them and makes it difficult for you to keep them updated. Get you customer’s database and follow up on them from time to time.
- LACK OF EMPATHY FOR CUSTOMERS: – Research has it that 70% of customers leave a company because of poor service, which is often attributed to a customer service person not showing empathy towards their complaint.
- HIGH PRICE TAGS: – Your goal should be to provide the best value. Maintain moderate prices obtainable by your competitors and focus more on adding value to your services.
- LATE OR NONCHALANT WAY OF RESOLVING COMPLAINTS: – Making problem resolution a painful task puts off customers. If you can’t go an extra mile to resolve their issues, why should they be loyal to you?
- YOUR PRODUCTS /SERVICES DOSENT MEET THEIR EXPECTATIONS. If you offer services or products below your customers’ expectations they are likely to get disappointed thus may not visit your business again. To exceed their expectations, create and deliver services/products worth paying for.
Obviously they could be more than 7 reasons why your clients never came back, however like Henry Ford said ‘’Don’t find fault, find a remedy’’.
Do have a blessed day!
Source: Launchmindset.“5 reasons customers won’t come back.” July 8, 2017.